Extract from Portrait Displays below:
This is awesome news
Portrait Displays and MediaTek Collaborate to Launch the World’s First Calman Ready TV Chip
Portrait Displays, the global leader in color calibration solutions, has collaborated with MediaTek, the global fabless semiconductor company powering the smartest TVs worldwide, to create the world’s first premium smart TV chip with Calman Ready functionality.
Portrait Displays’ Calman® color calibration solutions are widely recognized for revolutionizing color accuracy. As pioneers in the industry, Portrait strives to preserve creative integrity by offering color-accurate calibration solutions, so viewers can enjoy content the way the artists intended. MediaTek’s multimedia expertise and industry leadership make them the perfect partner for Portrait’s mission to provide optimized and precise color solutions for Smart TVs around the world.
MediaTek is the first smart TV chip designer to integrate full Calman Ready functionality on a chip. With MediaTek’s Pentonic chipset family, television manufacturers can easily add the Calman Ready Feature to their product line-ups, increasing their marketability to retailers and providing consumers with premium entertainment experiences at home.
“Our collaboration with MediaTek is an exciting step in making calibration more accessible for everyone,” commented Eric Brumm, CEO of Portrait Displays. “MediaTek Pentonic smart TV chips offer solutions for TV manufacturers that fit every budget. With pre-configured Calman Ready functionality right on the chip, implementation of Calman AutoCal is greatly simplified.”
Portrait is the driving force of the democratization of color calibration. Whether a home enthusiast, a professional calibrator, or a retailer providing Calibration as a Service (CaaS), Calman makes it easier to learn calibration, perform calibration, and sell calibration. Now with Portrait and MediaTek’s collaboration, television brands can quickly and efficiently join the Calman Integrated Solutions program and become part of the vast Portrait Displays Universe.
The MediaTek Pentonic family brings incredible performance, advanced intelligence, and brilliant picture quality to smart TVs everywhere. Whether brands choose the Pentonic 2000, Pentonic 1000, or Pentonic 700 chips, TV OEMs can easily participate in the Calman Ready program to design everything from affordable entry-level models to top-of-the-line 8K HDR televisions. MediaTek-poweredsmart TVs preloaded with the Calman Ready app will allow calibrators to connect directly to Calman Calibration software and run fully automated calibrations including 8K, 4K, HDR and Wide Color Gamut, and HDTV signal support.
With MediaTek’s Intelligent View technology, the Pentonic series supports multiple picture-by-picture (PbP) and picture-in-picture (PiP) screens, enabling large-resolution displays to showcase different media sources at the same time. This allows consumers to simultaneously run multiple apps and stream from different sources. MediaTek Intelligent View ensures the best possible viewing experience with a seamless display in every window.
On the calibration side, MediaTek Pentonic smart TV chips with Calman Ready integration will support a wide variety of professional calibration and display profiling solutions, from 3x3 color correction matrixes to 1D/3D-LUT generation for high-precision color gamut, and grayscale corrections via Calman’s Aurora Color Engine. MediaTek’s Pentonic chips with Calman Ready integration give TV ODMs maximum flexibility in the implementation of color calibration methodologies that will meet the requirements of any panel, and exceed consumer expectations for in-home entertainment solutions.
“As the No. 1 TV chip provider, MediaTek has a proven track record of bringing to market the most advanced display, audio, AI, broadcasting, and connectivity technologies for in-home entertainment,” said Alex Chen, General Manager of the TV Business Unit at MediaTek. “MediaTek’s collaboration with Portrait Displays will help provide vibrant color and image calibration for even more immersive viewing experiences for consumers around the world."
Together, Portrait and MediaTek will demonstrate Intelligent View technology together with Calman Ready calibration at CES 2023 at The Venetian in Las Vegas, Nevada. Two renowned TV brands share their excitement over the world’s first Calman-Ready TV chip, and their continued collaboration with Portrait Displays and MTK.
“Designing televisions that faithfully convey the creator’s intent is our passion. In addition to Sony’s integrated image processing algorithms, our strategic collaboration with Portrait Displays and MediaTek allows us to take the Smart TV visual experience to the next level. With accurate color calibration, customers can enjoy movies and TV shows precisely how they were meant to be viewed,” said Yoshihiro Ono, Head of Home Entertainment Business Group of Sony Corporation.
"Philips TV’s legacy in innovative excellence has arrived at a breakthrough in picture quality. In collaborating with Portrait Displays and MediaTek, all Philips OLED TV series launched in 2023 will achieve an outstanding level of high-quality picture performance utilizing Calman Ready and MediaTek Pentonic 1000," said Ken CM Liao, Senior Director of Global Product Management of the OBM BG at TPV Group.
The MediaTek Pentonic smart TV family, including Pentonic 2000 8K flagship chip, Pentonic 1000 4K flagship chip, and Pentonic 700 4K premium chip, are now available for TV manufacturers. The first smart TVs powered by MediaTek Pentonic with Calman Ready technology will be available in Q1 2023.
Think sdr shld be able to.